A weekly column for accountants and bookkeepers on the conversations they've been avoiding. Built from real submissions. The fear behind the move, then the move itself.
If you're great at boundaries, you're probably not my audience. The Reframe is for the rest of us.
Every issue starts with a real submission from a firm owner. The Reframe answers it. Names the fear, gives the script, does the math.
Different surface, same root. The reframe names which one you're really in. Then walks the script, the math, or both.
A real situation, in your own words. The fear behind it, not just the mechanics. The form takes about five minutes. I read every one.
These exist for the people who want the work done with them, not just to read about it.
When I owned my firm, the hard conversations I avoided made running it harder than it needed to be. Hard enough that I eventually sold and started doing this work full-time instead. The truth is, I knew helping firm owners was the work I wanted to be doing while I was still in my own practice. Admitting I didn't actually want to be a firm owner anymore was its own kind of boundary work.
If I'd been better at the boundary stuff, I might still own that firm.
I'm still working on the rest of it. In my advisory practice. In real time. The Reframe is the work I'm doing in the open.
If you've never struggled with this. If you've always charged what you're worth, fired the wrong-fit clients, said no without flinching. You're probably not my audience. The Reframe is for the rest of us.
— Rebecca
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