Design the tier you've been avoiding.
Most pricing problems aren't pricing problems. They're tier-design problems wearing a costume. Build the menu first. The price stops feeling arbitrary.
No accounts, no logins, no uploads. Your work auto-saves in your browser; refresh and it'll still be here. The optional AI critique sends your input to Claude — not stored.
What are you pricing?
Tax and bookkeeping price differently. So do advisory and payroll. Pick one. You can build another menu later — this tool saves both.
Who is this for?
One sentence describing your ideal client for this service. The whole tier menu is built FOR this person. If you can't picture one specific client, you can't write the tier.
Describe them in one sentence.
"A solopreneur who files once a year and won't call between April and February." · "A second-generation owner of a $4M services firm who actually opens the P&L."
What's the split?
The axis your tiers split on. Most firm owners freeze here. They try to make one tier menu carry frequency, complexity, AND deliverables at once. It can't. Pick one axis. The others go inside the tier descriptions.
Two tiers or three?
If your work splits two ways, two tiers isn't incomplete — it's honest. The forced third tier is the one clients squint at and you can't explain.
If you pick three: the third tier needs a job the first two can't do. "Premium because it's more" is not a job.
Write the tiers.
Each tier needs a name, a one-sentence promise, what's included, what's NOT included, a price, and the script for when a client behaves out of tier. The exclusions and the script are the boundary. Skip them and the tier doesn't hold.
Your tier menu.
A real artifact. Drop the web preview on your site. Paste the markdown into a doc. Send the plain text in an email. The thing you were afraid to write — now written.
Your Service · two tiers
For the client you described above.
If you had a book of typical clients split across these tiers, annual revenue would be roughly $0.
That's a sanity check — not a forecast. For real defection scenarios, use the Client Analyzer.
The tier menu isn't the price. It's the boundary the price holds up. Write the boundary and the price stops feeling arbitrary.
— Rebecca · The Reframe